Anatomy of a Killer

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Second, you need to be sure that your product is presented so that it stands out from the competition. One way to do that is to focus on your packaging and it's unboxing experience. Having a killer product is one part of a fantastic unboxing video. But don't overlook the box and product packaging itself.


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Tens of thousands of people are going to see this video with your brand as the focal point. The first picture is a great example of bad packaging and adds no value to your customer. A fancy logo, an eye-catching colour palette and some clever catch-phrases. Why not take that branding from your product, website and retail store onto your packaging?

Interested in designing your own custom packaging? Click here to pick your box and start designing! As you can see in the picture above, it's not just about the box.


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  • The product is wrapped in custom tissue paper. The box and tissue paper come together to create a memorable unboxing experience. Creating a quality unboxing experience, then giving your product to an influencer with a wide-ranging audience. Creating a well-branded box is crucial to a memorable buyer journey.

    Why is unboxing so popular?

    But also consider the inside of the box. A solid colour, or an intricate design saying 'thanks' shows that you pay extra attention to detail. A good package filler is a must. Things like tissue paper, wood wool or cushioned material have two benefits. First, they secure your product inside the box during transportation. Anyone can throw a handmade item in some newspaper, but filler with your logo on it adds some extra elegance.

    When the box is opened, your product should be the first thing the customer sees.

    Anatomy of a Killer

    Underneath the product, place some extra value. For example, a free sample of another product can increase retention rates. A discount code for a return purchase can help get your customer to buy from you again. A little extra marketing material can also help show your customer what else you have that can make them happy! Before you go to the trouble of reaching out to an influencer, make sure you know exactly what you want. An influencer might be happy to make a video of your product.

    The most important thing for you to take away from these videos is not the products, but the YouTuber themselves. Notice the way that they speak about the product and show the product to the audience. They're engaging, they're interesting, they know and like the product. Above everything else, they speak directly to the viewer and make them feel like they're a part of the video. This is influencer marketing in its essence and it's what you want from an unboxing video.

    Table of Contents

    A YouTuber with the large following brings attention to your product. They give their audience their honest, open feedback about the product. To get the most out of this, you need to make sure that your product will be loved by your influencer. Someone who isn't impressed with your product will do irreparable damage to your brand.

    1. The USP (Unique Selling Proposition).

    This is also true if your influencer doesn't have the right audience. Unboxing videos are popular among almost every niche. But which industries are the most popular for unboxing videos? We poured over the hundreds of the most popular unboxing videos on YouTube. Here are the 5 most popular product categories for unboxing videos:. Keep in mind though that the even the less popular videos still have upwards of 70, views over a time frame of 6 months!

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      See our Privacy Policy and User Agreement for details. Published on Feb 9, Without doubt the most visited page of your website, the homepage is a key page to direct customers where YOU want them to go. Also, it's where your sales pitch goes. Where you need social proof.

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      Where you want to communicate a specific message. And where you need to show off your expertise. If you avoid some major mistakes, your homepage can make a huge difference in regard to sales. During this presentation, we will learn how to: 1. Understand your niche 2. Understand your potential customer 3. Understand your existing customer 4.